Improves your audience engagement and lead generation

  • Web-based
  • Online and at events
  • Real-time results
  • Gamified polls and quizzes to reward and engage users
  • Extend your reach through social media
  • Facilitate networking

Try PointedQ Lite for FREE for 30 days at your next event!


Some organisations/events where Play2Lead solutions have been used

Organizations where p2l solutions have been used


Reward your audience

PointedQ™ is Play2Lead’s gamified poll and quiz product where you can reward your members for:
  • Signing In via social media
  • Completing the poll
  • Sharing the poll/quiz and poll/quiz results

Try PointedQ Lite for FREE for 30 days at your next event!


Real-time Analytics

PointedQ Lite is Play2Lead’s gamified poll product where your audience can in real-time see how their peers are voting for each question and for the overall poll.
Audience members can also see how accurately they scored for for each individual quiz question and the overall quiz in PointedQ™, Play2Lead’s gamified quiz solution.

Extend your social reach through social media

PointedQ™ is Play2Lead’s gamified poll and quiz product where your audience members can easily share the poll/quiz and the results of the poll/quiz with their social network. You can extend the conversation beyond your initial audience.


On tablets, smartphones and laptops. For ALL kinds of events
  • Trade shows
  • Conferences
  • Training events
  • Exhibitions
  • Corporate meetings
  • Online events


Wouldn’t it be great if you knew who else was at your event? Networking is easier now with PointedQ where you can see your fellow attendees’ profile:
  • Follow them on Twitter
  • Request to connect with them on Linkedin

FUNtastically Simple Audience Interaction

PointedQ™ is Play2Lead’s gamified quiz product where your audience members can compete with their peers – the faster they answer correctly, the higher the points


Mobile-first web-based design for iOS and Android phones and tablets.


See how each audience member has voted. This may help you create more tailored call-to-actions e.g. specific invitations to leads qualified based on these insights.

Real-time Results Visualisation

You and your audience can see the aggregate results by option in real-time.

What You Get


Real-time results display
Detailed Reports (by Participant)
Participant List (Poll) & Leaderboard (Quiz)
Admin Panel
Results sharing via LinkedIn & Twitter
Share poll/quiz via LinkedIn & Twitter
Your Brand and Sponsor Logos

PointedQ Lite

Participant List (Poll) only
Email Support (24/7)


Yes (real-time)
Phone Support (Business Hours)

How It Works- 8 SIMPLE STEPS

  • Lock icon
    Set up the quiz or poll via secure website
  • short-url
    At the event, audience members visit a short url and select the poll or quiz.
  • twitter iconlinked in icon
    Audience members sign in via social media/email or remain anonymous and select the poll or quiz they want to participate in.
  • p2lead cup logo
    Audience members get points for voting or answering questions correctly.
  • Feedback
    Audience members get real-time feedback on how his/her peers have voted relative to his/her vote/answer.
  • Binoculars image
    Audience members can see who else has participation in the quiz/poll can connect with each other via social media.
  • Sharing image
    Audience members can share the poll/quiz via social media which extends the reach of the conversation.Set up the quiz or poll via secure website.
  • Heart image
    When the session is over, organisers and audience members have a permanent record of the questions & answers raised and connections to fellow attendees.

What some of our users say

Keynote Speaker, DiG Conference, October 2013

Event Organiser, DiG Conference, Oct 2013

Audience Member, DiG Conference, October 2013

We Want to Help You Make Events & Online Communities More Fun!

Our mission is to create the best of breed end-to-end platform so that companies can have effective and continuous two-way conversations with their customers and employees

Our founders & management team
Theresa Lim
Co-Founder & CEO
An entrepreneur with a passion for mobile technology and education. Prior to Play2Lead, Theresa spent the last 20 years working at blue-chip corporations such as ThoughtWorks, Andersen and Vodafone leading teams in Sales and Marketing, Finance as well as Management Consulting engagements. In 2006-7 she was also co-owner and part of the management team at Voxalot, a VoIP startup. In her last corporate role at ThoughtWorks, Theresa organised several multi-city executive and developer events. Theresa is a qualified CPA and holds an MBA from the Australian Graduate School of Management
Evgeny Dudin
Co-Founder & Technical Director
Evgeny is a 7-year Agile Evangelist and Code Magician, working at ThoughtWorks as a consultant, and at a global investment bank as a Senior Software Developer. He has built for enterprises and SMEs high volume processing systems, and various mobile apps & games.

In the news

Our blog


Top 6 Ways To Make Your Next Event Truly Experiential!

by Theresa on 2014-03-25 06:39:00 UTC

As I reflect from my participation at AIME (Asia-Pacific Incentives & Meetings Expo) recently, I asked myself this question - how can you make your next event truly experiential?

To arrive at an answer to this conundrum, I wanted to share some of the learnings we gained from the test events that we ran last year as we prepared to launch our first product, PointedQ, this month.

First, let’s set some context using the Bartle multi-player gamer profiling framework. We’ve found it very useful for categorizing event audiences’ participation and engagement preferences, which in turn provides useful insight into the design of awesome events.


Bartle Player Type: Achievers are players who prefer to gain “points,” levels, equipment and other concrete measurements of succeeding in a game. They will go to great lengths to achieve rewards that confer them little or no gameplay benefit simply for the prestige of having it.

Audience Engagement Equivalent: A reward system that offers audience members points, badges, leaderboard, levels etc..


Bartle Player Type: Explorers dig around, are players who prefer discovering areas, creating maps and learning about hidden places. They often feel restricted when a game expects them to move on within a certain time, as that does not allow them to look around at their own pace.

Audience Engagement Equivalent: Scavenger hunt-styled games that involve audience members in the discovery of new products and hidden experience zones.


Bartle Player Type: Socialisers choose to play games for the social aspect, rather than the actual game itself. They gain the most enjoyment from a game by interacting with other players, and on some occasions, computer-controlled characters with personality. The game is merely a tool they use to meet others in-game or outside of it.

Audience Engagement Equivalent:Opportunities that allow audience members to help or otherwise engage with other participants (e.g. answering technical questions, or connecting people). Acknowledge them for their socializing impact, and offer them a role to play in your multi-day event, or post-event or your next event. Reward them for their socializing impact.


Bartle Player Type: Killers love to sow destruction, and prefer games that are high in carnage, action, and destructible environments. Many of these gamers also enjoy the opportunity to depart from the norm of being “the good guy” who comes to save the day. Instead, they will play on the side of evil or conquest. On the flip side, Killers also represent the archetype which is most interested in affecting their environment, so sandbox games in which they can take a direct hand in building (ordestroying) a virtual society will appeal to them as well.

Audience Engagement Equivalent:Create a persona representing a shared enemy of your audience (think industry enemy, key competitor etc.), and provide a mechanism for interacting (physically or virtually) with it. This could be something as simple as an actual shoot ‘em up game with customized pictures of your competitors’ logo. Or a lego building game or similar building game to create a virtual world where your product(s) is the killer product.

Other ideas for generating audience input and feedback that we’ve seen used very successfully include:


Reward your audience for being engaged:

  • Points will allow you to motivate the right behaviours – more points for behaviours that you want to motivate more, and less for the less important behaviours.
  • Don’t forget to give them prizes that they really want – consider even the “money-can’t-buy” lunch/coffee/1-1 with the keynote speakers. Those who score well will want to see themselves on the leaderboard and share their prize announcement with their networks via social media. Audience members tend to lean into the presentation more when they have something they think they can gain. Prizes that are only at the event – e.g. access to the VIP Suite or to a special party on the event day – will increase the changes that pre-registered attendees will actually attend.


Crowdsource your schedule:

  • POLL your target audience community on what topics are of interest to them and what keeps them awake at night. You may already have a panel of advisers to help create your agenda, but what better way to engage your target audience by crowdsourcing the agenda.

Encourage interaction between the panelists and audiences BEFORE and DURING the panel session:

  • If you can start as early as when the event date is announced, you can start polling questions before the event so that your registrants are engaged before they even show up, and they feel that their questions are likely to be answered at the panel session.
  • Do snap polls at the event to get audience input and build the poll results into the panel discussion. Encourage your audience to share the poll results via social media to further amplify the discussion.
  • Suggest to your speakers to run quizzes either at the mid-point of their presentation so that they can adjust their content based on audience comprehension and engagement. This feedback can potentially be useful for other upcoming speakers for the same event.


If you have new products you are launching, run a poll or quiz to see if your marketing messages prior to the events have been working so you have a benchmark to compare before you ask the same questions after the event.


Real-time engagement:

  • respond at the event if possible to the specific audience member(s) with whatever feedback you are getting at the event from your audience. Whatever insights you can derive at the event is better served being responded to at the event while that particular audience member is there.

Post-event engagement:

  • You can continue the conversations on your event site by having the video content/slides uploaded as soon as possible. Based on the insights you can derive from the polls and quizzes you have run during the event, you can also help with lead generation by targeting specific audience members with tailored call-to-actions, e.g. webinars with more advanced content, small discussion groups, networking meetups, special offers based on interest.

All this is of course possible as long as you ensure users are clear what data they are giving you and that you have their permission to follow up with them. Personally, I think that if users are provided a considered offer based on what you think they need, and users have given you permission with their, then users see the value.

I’d love to hear from any further suggestions to creating truly engaging and experiential event in 2014, and what results you obtained. Drop me a line at

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FUNtastically Simple Audience Interaction

by Theresa on 2013-07-31 12:01:46 UTC

My first blog as Play2Lead….wow, I feel the pressure to be super-insightful! But I think I’ll just speak from the heart…

I started Play2Lead because in my last corporate gig, I hated organising events! I was determined to help my sales team generate good leads, but between you and I, I think the management team and the sales team were happy to just have events for brand awareness. I didn’t have a big enough team to organise the events, and when it came to measuring results, let’s just say I was not happy with the survey results or the leads.

As an organiser and attendee, I was frustrated mainly because:

  1. Audiences looked disengaged. Was the content I was organising that bad that people were on their tablets/mobiles…I’d like to think the content was sooooo compelling that they were furiously writing notes and telling all their friends and colleagues.
  2. Lead generation took too long and was not very well qualified. Going through all the business cards collected and then checking with the sales team who they spoke to so that we could prioritise the target list was painful!
  3. Networking was challenging. It was rare to speak to someone that I would consider “useful” to network in the sea of conference seats or at meal breaks.

So Play2Lead was born to:

1. Help event organisers and brands easily make audience interaction fun and improve lead generation.

2. Facilitate networking

I was also inspired by how my kids were motivated by their reward charts. So I thought why not motivate audience members to:

  • Sign In via social media
  • Complete polls & surveys
  • Share via social media to to extend brands’ reach beyond their initial audience - the polls/quizzes, the overall results and your individual scores
  • Play quizzes to get up the leaderboard and win prizes

The team at Play2Lead dream of a day soon where every event that we choose to go to, training that we are forced to do, survey we are begged to complete - that we ALL can experience some FUN. 

And of course, brands and organisers benefit too simply because…

FUN = Increased Audience Engagement = Better Lead Generation.

It’s been heartwarming to get amazing encouragement and feedback from brands, organisers and most importantly audience members over the last month in live events. Thank you!!!

I’ll end my first blog by giving into the temptation to post an invitation to you - Start using our FREE version of Amplify (our poll solution) now, or be the first 100 to get a 50% discount if you sign up for the Sept 2013 release of Amplify and PointedQ (our quiz solutions).

And please do email me ( with feedback or suggestions:)


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